COURSE BEGINS JANUARY 6TH 2020.
Is a program designed for international students interested in discovering their marketing potential and advancing their professional competences in a unique and experiential way. Who love traveling and learning about new cultures.
For more info: firstname.lastname@example.org
Students will be embarked on a Tec 21 model journey, an ambitious university wide program to rethink education. IsummerMX will allow flexibility as to how, when and where learning happens through:
Conferences with experts
4 SPEND / WEEKS
TRAVELING AROUND MEXICO
From January 6th to January 31st
Students will discover four of the most iconic states in Mexico, visit the capital Mexico-City, enjoy the colonial city of Queretaro, go to the amazing Guadalajara, walk through historic places at Puebla and make everlasting memories in beautiful places like Puerto Vallarta and San Miguel de Allende.
During their program they will be accompanied by Tec de Monterrey professors and staff, making sure they study and work in a safe environment and they can fully enjoy the cultural and recreational activities of the program
Located west of Mexico City, and designed by the world-famous architect Ricardo Legorreta, Santa Fe campus was built in 2001 and is one of the newest among other 31 campuses of Tec de Monterrey throughout México. Our campus is located in Santa Fe area, the newest commercial and residential neighborhood that has become the greatest economic activity center within the Mexican capital. Our privileged location, close to charming cities like Cuernavaca and Puebla, allows students to travel
and enjoy diverse experiences while living within the heart of the country.
Campus Puebla, located in one of the best districts of the city, opened its doors in 2003. On 25 hectares, you find 4 buildings with classrooms, offices, and the Convention Center and Technology Park. All facilities are equipped with state of the art technology. Additionally, there are two auditoriums, a cafeteria, a library, a copy shop, work and study areas, and 7 laboratories. Furthemore, we put at your disposal, a modern gymnasium with dresssing rooms, showers, lockers and ample sports fields for soccer, basketball, volleyball and tennis.
Tec de Monterrey Campus Queretaro is the fourth largest campus in the country with more than 7000 students, 55% of which other states and more than 400 international students of different nationalities are welcomed every year. Queretaro is located in the heart of Mexico, just a 2-hour drive away from Mexico City. Its great location, modern infrastructure, and excellent diversity of people, food and touristic places makes the state one of the best destinations to visit. Queretaro is one of the safest, innovative, and state-of- the-art sectors in industrial production, education, and technology.
The Guadalajara Campus opened its doors in August 1991, in an area of almost forty hectares located west of the metropolitan area, in the municipality of Zapopan.
Over time this campus has and continues to develop its facilities to become the second most relevant campus, after the mother campus in Monterrey, and one of the most modern in the Tec system. Guadalajara is considered a capital of culture, being home of the well known Mexican icons such as mariachi, tequila, and charrería. All recognized as World Heritage by UNESCO.
COURSESIn this program students will have the opportunity to take two different courses that would help them to develop a deeper understanding of Mexican identity and culture. In addition, they can choose to improve their basic Spanish skills (option 1) or to advance their intercultural communication competencies (option 2).
|Credits per class||3 credits||5 ECTS||8 Tec Units|
|Credit load||6 credits (two courses)||10 ECTS||16 Tec Units|
1. MT1003 MARKETING AND CREATIVITY
(Taught in English)
The student will get familiar with the field of marketing and will be able to understand the factors that affect companies and their environment. They will understand the evolution of marketing 1.00 until 4.00, creativity, information and market research systems, market segmentation, consumer buying behavior, commercial markets, products development strategies, prices, distribution and promotional mix. In addition they have to build a marketing business plan to face all the discovered insights around Mexico’s marketing tourism environment.
2. MT2006 CONSUMER BEHAVIOR
(Taught in English)
At the end of this course the student should have a clearer perspective of consumer behavior, discovering marketing and inspiring insights in order to model consumption patterns under the new revolution perspectives 4.0. The student will be more competent, socially empathic, enthusiastic and have more curiosity about themselves and the people who live around. Structure in the information obtained in a significant theoretical frame, in which concepts and theories deriving from psychology, sociology and anthropology need to be applied critically.
Students will develop a marketing plan and will model an ideal customer profile for a product or a service of the tourism sector. By working in a multicultural settings they will exercise their leaderships skills while developing a global perspective.
FEES AND TUITION
$3600 USD for independent students.
and $1600 USD for exchange* students.
*Nominated by partner institution.
November 22nd 2019
This program includes:
- Transportation for all the activities in the program, and between cities.
- Breakfast from 6 days per week.
- Tickets for all places and events in the program.
- Project and academic materials.
- Student Kit.
|WEEK 1 JANUARY 6TH - 10TH||CAMPUS MEXICO CITY AT SANTA FE|
|WEEK 2 JANUARY 13TH - 17TH||CAMPUS PUEBLA|
|WEEK 3 JANUARY 20TH - 24TH||CAMPUS QUERETARO|
|WEEK 4 JANUARY 27TH - 31ST||CAMPUS GUADALAJARA|