MARKETING

INSIGHTS

PROGRAM BEGINS JULY 5TH 2021

Students will develop a marketing plan and will model an ideal customer profile for a product or service of the tourism sector. By working in multicultural settings they will exercise their leadership skill while developing a global perspective.

For more info:

PROGRAM

WHY

iSUMMER

MX?

STANDS FOR
INNOVATIVE
INCREDIBLE
ITINERANT
IDEAL
INTERNATIONAL
Students will be embarked on a TEC21 Educational Model journey, an ambitious university wide program to rethink education. iSummerMX will allow flexibility as to how, when an where learning happens through:

Company visits

Conferences with experts

Networking events

Trips

CAMPUSES


SPEND 4 WEEKS

TRAVELING AROUND MEXICO

From July 5th to July 30 th

The iSummerMX Programs are an innovative academic option designed for international students who love traveling and learning about new cultures. They are four-week long and were created with an itinerant schedule, that is, students will travel to different Tec de Monterrey campuses in different cities. This means that students will learn about different parts of the country without ceasing their studies.

Each Tec de Monterrey campus will organize special activities with field trips, company visits and networking events that will make their experience unforgettable, creating everlasting memories, exercising their intellectual curiosity and developing entrepreneurship, innovation and leadership skills in a multicultural setting.
The programs are based on experiential learning so students will learn also outside the classroom by developing real-life collaborative projects with other students. Students will be embarked on Tec de Monterrey´s TEC21 educational model, an ambitious university-wide program to rethink education allowing flexibility as to how, when and where students learn.

MARKETING INSIGHTS PROGRAM
In this program, students will be able to discover their marketing potential and advance their professional competencies in a unique and experiential way. This program is designed for students who love traveling and learn about new cultures.

Students will discover four of the most iconic states in Mexico, visit Santa Fe district in Mexico-City, enjoy de colonial city of Queretaro, go to the amazing Guadalajara, walk through historic places at Puebla.


Queretaro
Campus Querétaro is the fourth largest campus in the country with more than 7000 students, of which 55% are from other states and more than 400 international students from around the world. Queretaro is located in the heart of Mexico, just a two-hour drive from Mexico City. Its great location, modern infrastructure, diversity of people, food and touristic places make the state one of the best destinations to visit. Queretaro is one of the safest, innovative and state-of-the-art sectors in industrial production, education and technology.

Querétaro Campus

Puebla
Located in one of the best districts of the city, opened its doors in 2003. On 25 hectares, you will find excellent facilities with classrooms equipped with state-of-the-art technology as well as cafeterias, gymnasium, fields and courts to practice your favorite sport. The city of Puebla is located 1 hour away from Mexico City, which makes this campus very attractive for students who wish to travel without having to move great distances.

Campus Puebla

Guadalajara
Campus Guadalajara opened its doors in August 1991 in an area of almost forty
hectares located west of the metropolitan area in the municipality of Zapopan. Over time, the campus has developed its facilities to become one of the most relevant campuses of Tec de Monterrey and one of the most modern. Guadalajara is considered a capital of culture, being the home of the well-known Mexican icons such as mariachis, tequila and charreria, all recognized as World Heritage by UNESCO.

Guadalajara Campus

Santa Fe
Located west of Mexico City and designed by the world-famous architect Ricardo
Legorreta, Campus Santa Fe was built in 2001. Is one of the newest among other 25 campuses of Tec de Monterrey throughout Mexico. The campus is located in the Santa Fe area, the newest commercial and residential neighborhood that has become the greatest economic activity center within the Mexican capital. Our privileged location, close to charming cities like Cuernavaca and Puebla, allows students to travel and enjoy diverse experiences while living within the heart of the country.

Mexico City Campus

COURSES

During their program they will be accompanied by Tec de Monterrey professors and staff, making sure they study and work in a safe environment and they can fully enjoy the cultural and recreational activities of the program.

Students will learn and advance their skills by taking 2 courses:

Credits per class 3 credits 5 ECTS 8 Tec de Monterrey Units
Credit load of the program (2 courses) 6 credits 10 ECTS 16 Tec de Monterrey Units

1. MT1003 Marketing and Creativity
(Taught English)

Students will be familiar with the field of marketing and be able to understand the factors that affect companies and their environment. They will understand the evolution of marketing from 1.0 to 4.0, creativity, information and market research systems, market segmentation, consumer buying behavior, commercial markets, product development strategies, prices, distribution and promotional mix. In addition, they will have to build a marketing business plan to face all the discovered insights around the marketing tourism environment of Mexico.


2. MT2006 Consumer Behavior
(Taught English)

At the end of the course, students should have a clearer perspective of consumer behavior, discovering marketing and inspiring insights in order to model consumption patterns under the new revolution perspectives 4.0. The students will build their competencies being more society empathic, enthusiastic, curious about themselves and the people who live around. Also, they will be able to structure the information obtained in a significant theoretical frame, in which concepts and theories deriving from psychology, sociology and anthropology need to be applied critically.


FEES AND TUITION

$3600 USD for independent students.

and $1600 USD for exchange* students.

*Nominated by partner institution.

NOMINATION DEADLINE:

May 7th 2020

APPLICATION DEADLINE:

May 14th 2020

This program includes:

  • Housing
  • Transportation for all program activities, including airport pick up on official arrival day and transfer from city to city.

  • Breakfast six days of the week
  • Tickets to all visits and events of the program
  • Student arrival kit

PROGRAM SCHEDULE

Week 1 – July 5th to July 9th CAMPUS SANTA FE (West of Mexico City)
Week 2 – July 12th to July 16th CAMPUS PUEBLA
Week 3 – July 19th to July 23th CAMPUS QUERÉTARO
Week 4 – July 26th to July 30th CAMPUS GUADALAJARA